Get Creative with Summer Promotions

Summer is a time for backyard barbecues and lazy poolside afternoons, but businesses also have unique promotional opportunities during these warmer months. An effective summer promotion plan includes timely products that employees and customers are sure to use right away.

Switch to Beach Chic

Forget handing out polo shirts and sweatshirts in the summer time. Customers and employees alike want cool, comfortable clothing that they can wear even on the hottest days.

• Improve employee morale with summertime casual Fridays. Give employees high-quality branded polo shirts, made from light weight, wrinkle resistant “dry-tech” fabrics that whisk away moisture and look great!
• Hand out barbecue- and beach-friendly weekend attire like t-shirts and tank tops. Opt for bold, bright colors that will stand out in the crowd.
• Don’t forget the accessories! Hats, visors, and sunglasses are all excellent options for affordable yet useful promotions. All these accessories allow for unobtrusive logo placement.
• Consider offering lightweight jackets or cardigans during the summer months. These can come in handy as lightweight sun protection—and fend off mosquitoes after the sun goes down.
• Why not create branded flip-flops or other summer footwear? Rubber flip-flops often come in a wide variety of colors, to complement any company logo or design.

Get Ready for Summer Fun

Some promotional items, like writing utensils and custom stationery, have perennial appeal. But summer offers businesses a great excuse to spice it up with fun promotional products that recipients can use during weekend outings and vacations.

• Help customers and employees make healthy choices about sun care with pocket- and purse-sized sunscreens. Some mini-bottles even come with carabineer-style clips so they can be attached to golf or beach bags.
• And speaking of beach bags, consider branded canvas bags for the summer time. Great for trips to the beach or park, they can also double as reusable shopping bags during the rest of the year.
• Fill those beach bags with inflatable beach balls or rafts. Frisbees are also an excellent choice for some summer entertainment.
• Soft-sided coolers with comfortable shoulder straps come in handy for summer adventures. Opt for coolers with bonus features like outer pockets or super lightweight design.
• Beach towels and picnic blankets are versatile items that often enjoy use year-round. They can be embroidered or screen-printed with a company logo. Look for durable yet soft fabrics that will withstand frequent use.
• Encourage customers to stay hydrated and protect the earth with branded reusable water bottles. Can and bottle cozies are also popular choices.
• Summer is all about enjoying simple pleasures. Promote a little harmless summer fun with branded bubbles or other simple toys.

Summer offers companies an opportunity to create whimsical and entertaining promotions with products that the recipients will certainly use immediately